Norden Bakery | 2010
An identity design for a Swedish bakery. Three crowns (tre kronor) represent Sweden.
A letterpress print was used for the personal approach. The street sign was built with masonite which was laser-cut.

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intextication_kills | 2009
This was a campaign to warn the teenagers how fatal it is to text while driving.
Things have changed now but the number combination is the series of numpad buttons that had to be pressed in order to spell 'intextication_kills'. The emoticon is using the 0 as a halo.
One side of the poster has the combination laid out with numbers highlighted in red and on the otherside, the same red numbers each lead into the statistics and facts regarding the danger of texting behind wheel.

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Golf Woodwork | 2008
The project was to create a sculture out of wood for something that I 'care for'. It consisted of lots of table/band sawing and sanding. The divot tool is brass and was hand-made and casted.

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Secret Garden | 2009
I needed an escape from the concrete jungle.

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1362+ | 2009
This is a stack of 1362 soda can tips. There are counting tags on every 20 and a vertical tip for every 100.
These are all collected by me from 1998(I was 14) until 2008. A friend of mine told me in junior high school that if I gather 1000 of these tips, the hospitals will buy if for about $400-450. Apparently these aluminum tips were used for manufacturing wheelchairs. Anyhow to me then was a huge lump of money, so I started to collect them. I thought it would take a little less than a year.
It actually ended up taking 9 years to reach 1362 and until this very moment when I decided to stop, collecting tips had become a habbit. Interestingly enough, I decided not to cash it because somehow the time that I have spent is worth much than that amount. The intrinsic value has changed.

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Sollentuna | Sweden
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Stallbron | Sweden
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Pacific Coast Highway | California
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Edsviken | Sweden
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Pittsburgh | Pennsylvania
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Yxland | Sweden
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Pasadena | California
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Gärdet | Sweden
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Broholmen | Sweden
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Ocean Beach | California
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Granada Hills North | California
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Holmen | Sweden
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Malibu | California
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Baltic Sea
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Hollywood | California
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Pasadena | California
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Exceptional Lives | 2010
A book dedicated to Diana (Princess of Wales), Whoopi Goldberg and Picasso

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Tin Can Telephone Project | 2010
This specific communication device only works when two participants gently pull the booths and create tension on the wire that is connecting two diaphragms. Tin cans in our binary-based communication infrastructure, I somehow like that.

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Verizon Telecom eSupport | 2011
Special thanks to the R/GA New York Verizon Telecom Team, Gunnar K, Patrick L, Cindy C,
Adam B, Katie M, Jen P, Cory S, Michael L and all the others that helped out.
http://www22.verizon.com/Support/Residential/Homepage.htm

Landing page
Verizon Telecom Upgrade & Renewal | 2011
Special thanks to the R/GA New York Verizon Telecom Team, Gunnar K, Patrick L, Ryan O, Shashank R, Lynnette B and all the others that helped out.
*For Registered Verizon cusomters only.

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Verizon Wireless Upper Funnel | 2011
Special thanks to the R/GA New York Verizon WIreless Team, Jeremy Perry and Karri Ojanen.

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